Privacy Policy
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This Privacy Notice for wuffle, LLC ("we," "us," or "our") describes how and why we might access, collect, store, use, and/or share ("process") your personal information when you use our services ("Services"), including when you:
- Visit our website at getwuffle.com or any website of ours that links to this Privacy Notice
- Download and use our mobile application (wuffle), or any other application, software offering, and/or platform of ours that links to this Privacy Notice (together with the Website, collectively, the "Platform")
- Use wuffle — an online marketplace that connects pet owners with verified Pet Concierges who transport pets during long-distance drives, with real-time GPS tracking
- Engage with us in other related ways, including any marketing or events
Both Pet Concierges and pet owners are users of the Platform, and each category of user data is subject to different privacy practices and requirements described throughout this Privacy Policy.
Questions or concerns? Please read this Privacy Policy carefully. If you do not agree with our policies and practices, your choice is not to use our Platform. This Privacy Policy may change from time to time — your continued use of this Platform after we make changes constitutes acceptance of those changes. Contact us at legal@getwuffle.com with any questions.
1. What Is the Scope of the Privacy Policy?
This Privacy Policy applies to all aspects of our Platform, as well as to information we may collect offline. This Website, or other access points of our Platform, may link to or incorporate websites or content hosted and served by others over which we have no control. You understand and agree that wuffle, LLC is not responsible for the security, privacy, or business practices of any third party.
This policy applies to information we collect:
- On this Website and all associated mobile applications, software, and web apps
- In email, text, and other electronic messages between you and our Platform
- When you interact with our advertising and applications on third-party websites and services, if those applications or advertising include links to this policy
It does not apply to information collected by us offline or through any other means, including on any other website operated by the Company or any third party not related to our Platform, or by any third party through any application or content that may link to or be accessible from the Website.
2. What Information Do We Collect?
Personal Information You Disclose to Us
We collect personal information that you provide when you register on the Services, express an interest in obtaining information about us or our products and Services, participate in activities on the Services, or otherwise contact us. The personal information we collect may include:
- Names, birthdays, gender
- Phone numbers, email addresses, mailing addresses
- Usernames, passwords, contact preferences
- Contact or authentication data
- Billing addresses
- Government-issued identification
Sensitive Information
When necessary, and only with your consent or as otherwise permitted by applicable law, we may process the following categories of sensitive information:
- Financial data
- Social security numbers or other government identifiers
Pet Concierge Information
If you are a Pet Concierge, we may collect further additional personal information during your account creation or onboarding process. This additional information may include:
- Government-issued identification and identity verification data, including driver's license number
- Vehicle information, including inspection information, insurance information, license plate number, and vehicle identification number
- Criminal record (only where permitted by law)
- Driving history, license status
- Right to work information or verification
Payment Data
We may collect data necessary to process your payment if you choose to make purchases, such as your payment instrument number and the security code associated with your payment instrument. All payment data is handled and stored by Stripe. You may find their privacy notice at stripe.com/privacy.
Social Media Login Data
We may provide you with the option to register with us using your existing social media account details, like your Facebook, X, or other social media account. If you choose to register in this way, we will collect certain profile information about you from the social media provider as described in Section 6.
Application Data
If you use our application(s), we may also collect the following information if you choose to provide us with access or permission:
- Geolocation Information. We may request access or permission to track location-based information from your mobile device, either continuously or while you are using our mobile application(s), to provide certain location-based services.
- Mobile Device Data. We automatically collect device information (such as your mobile device ID, model, and manufacturer), operating system, version information, browser type and version, hardware model, Internet service provider and/or mobile carrier, and Internet Protocol (IP) address.
- Push Notifications. We may request to send you push notifications regarding your account or certain features of the application(s). You may turn these off in your device's settings.
Information Automatically Collected
As you navigate through and interact with our Services, we may automatically collect certain information. This information does not reveal your specific identity but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, and other technical information. The information we collect includes:
- Log and Usage Data. Service-related, diagnostic, usage, and performance information our servers automatically collect, including your IP address, device information, browser type, and activity in the Services.
- Device Data. Information about your computer, phone, tablet, or other device used to access the Services, including IP address, device and application identification numbers, location, browser type, and operating system.
- Location Data. Information about your mobile device's location, which can be either precise or imprecise. You can opt out by refusing access or disabling your Location setting on your device, but some Services may not function properly if you do.
Google API
Our use of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements.
Information Collected from Other Sources
We may obtain information about you from other sources, such as public databases, joint marketing partners, affiliate programs, data providers, and social media platforms. If you interact with us on a social media platform, we receive personal information about you from such platforms such as your name, email address, and gender.
If you are a Pet Concierge, we may collect further information about you from third-party sources, including:
- Background check providers, such as Checkr, as permitted by the Fair Credit Reporting Act ("FCRA")
- Insurance or vehicle solutions providers
- Transportation companies you may currently or previously have worked for
If we obtain consumer reports from third-party background check providers, we will obtain your written authorization before procuring such reports and will comply with all applicable laws, including the FCRA.
3. How Do We Process Your Information?
We process your personal information for a variety of reasons, depending on how you interact with our Services, including:
- Account creation and authentication. To facilitate creating and logging in to your account and keep your account in working order.
- Delivering Services. To provide you with the requested service, including matching Pet Concierges with pet owners and calculating fares and fees.
- Real-time location tracking. To provide real-time location tracking and route optimization during active trips, including displaying Pet Concierge locations to users during active routes.
- User support. To respond to your inquiries and solve any potential issues you might have with the requested service.
- Administrative communications. To send you details about our products and services, changes to our terms and policies, and other similar information.
- Order fulfillment. To fulfill and manage your orders, payments, refund requests, and exchanges made through the Services.
- Contract enforcement. To carry out our obligations and enforce our rights arising from any contracts entered into between you and us.
- User-to-user communications. If you choose to use any of our offerings that allow for communication with another user.
- Feedback and marketing. To request feedback and to contact you about your use of our Services; and to send marketing and promotional communications in accordance with your preferences.
- Security and fraud prevention. As part of our efforts to keep our Services safe and secure.
- Service improvement. To identify usage trends, determine the effectiveness of our promotional campaigns, and evaluate and improve our Services.
- Legal compliance. To comply with our legal obligations, respond to legal requests, and exercise, establish, or defend our legal rights.
4. When and With Whom Do We Share Your Personal Information?
We may share your data with third-party vendors, service providers, contractors, or agents who perform services for us or on our behalf. The third parties we may share personal information with currently include:
- Cloud Computing Services: Amazon Web Services (AWS)
- Invoicing and Billing: Stripe
- User Account Registration and Authentication: Google Sign-In
- Background Check and Identity Verification: Checkr
- Third-Party Account Connections: Google account
We may also share your personal information in the following situations:
- Business Transfers. We may share or transfer your information in connection with any merger, sale of company assets, financing, or acquisition of all or a portion of our business.
- Google Maps Platform APIs. We may share your information with certain Google Maps Platform APIs to retrieve location-specific information, including real-time GPS location data during pet transport trips, trip route history, and location waypoints.
- Other Users. When you share personal information or otherwise interact with public areas of the Services, such personal information may be viewed by all users.
We are not selling, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating your personal information and data to any persons or entities for their own use.
5. Do We Use Cookies and Other Tracking Technologies?
We may use cookies and similar tracking technologies (like web beacons and pixels) to gather information when you interact with our Services, including:
- Cookies (or browser cookies). A cookie is a small file placed on the hard drive of your computer. You may refuse to accept browser cookies by activating the appropriate setting on your browser, but this may prevent you from accessing certain parts of our Website.
- Web Beacons. Pages of the Website and our emails may contain small electronic files known as web beacons that permit us to count users who have visited those pages or opened an email, and for other related platform statistics.
Some content or applications on the Platform are served by third parties who may use cookies alone or in conjunction with web beacons or other tracking technologies to collect information about you. We do not control these third parties' tracking technologies or how they may be used.
Google Analytics
We may share your information with Google Analytics to track and analyze the use of the Services. To opt out of being tracked by Google Analytics, visit tools.google.com/dlpage/gaoptout.
6. How Do We Handle Your Social Logins?
Our Services offer you the ability to register and log in using your third-party social media account details (like your Facebook or X logins). Where you choose to do this, we will receive certain profile information about you from your social media provider. The profile information we receive may include your name, email address, friends list, and profile picture, as well as other information you choose to make public.
We will use the information we receive only for the purposes described in this Privacy Notice. We do not control, and are not responsible for, other uses of your personal information by your third-party social media provider. We recommend that you review their privacy notice to understand how they collect, use, and share your personal information.
7. How Long Do We Keep Your Information?
We will only keep your personal information for as long as it is necessary for the purposes set out in this Privacy Notice, unless a longer retention period is required or permitted by law. We retain precise location data only for as long as necessary to fulfill the purposes for which it was collected, including to facilitate trips, ensure user safety, prevent fraud, comply with legal obligations, and resolve disputes. Retention periods vary by type:
- Real-time and high-frequency location data may be retained for a limited period necessary to support trip functionality and safety review
- Trip-related location records may be retained for longer periods to support customer support, legal compliance, and safety investigations
- Aggregated or de-identified location data may be retained for longer periods to improve our Services, where permitted by law
When we no longer have an ongoing legitimate business need to process your personal information, we will either delete or anonymize such information, or securely store your personal information and isolate it from any further processing until deletion is possible.
8. How Do We Transfer Your Personal Information?
Your personal information may be transferred to and maintained on computers located outside of your state, province, country, or other governmental jurisdiction where the data protection laws may differ from those in your jurisdiction. Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.
We will take all steps reasonably necessary to ensure that your personal information is treated securely and in accordance with this privacy policy, and no transfer of your personal information will take place to an organization or country unless there are adequate controls in place to secure your data.
International Users. If you are visiting from the European Union or other regions with laws governing data collection and use, please note that you are agreeing to the transfer of your information to the United States and to processing of your data globally. Any dispute over privacy or the terms contained in this Privacy Policy will be governed by the laws of Delaware, United States, in accordance with our Terms of Service.